[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.icetech.cz\/jake-se-vyrabi-dle-serialu-masinka-tomas-hracky\/#Article","mainEntityOfPage":"https:\/\/www.icetech.cz\/jake-se-vyrabi-dle-serialu-masinka-tomas-hracky\/","headline":"Jak\u00e9 se vyr\u00e1b\u00ed dle seri\u00e1lu Ma\u0161inka Tom\u00e1\u0161 hra\u010dky","name":"Jak\u00e9 se vyr\u00e1b\u00ed dle seri\u00e1lu Ma\u0161inka Tom\u00e1\u0161 hra\u010dky","description":"Asi nen\u00ed nikoho, kdo by nem\u011bl r\u00e1d alespo\u0148 n\u011bjak\u00fd seri\u00e1l. Jist\u011b, ka\u017ed\u00e9mu se m\u016f\u017ee l\u00edbit n\u011bco jin\u00e9ho, koneckonc\u016f dva lid\u00e9 mohou m\u00edt \u00fapln\u011b jin\u00fd vkus. A to plat\u00ed i u…","datePublished":"2019-12-14","dateModified":"2024-07-08","author":{"@type":"Person","@id":"https:\/\/www.icetech.cz\/author\/#Person","name":"","url":"https:\/\/www.icetech.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/34ced1804fd555c2760b3a913ad8d5a4b855e207e462786ab4875bf17a1c516e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/34ced1804fd555c2760b3a913ad8d5a4b855e207e462786ab4875bf17a1c516e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"icetech.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.icetech.cz\/wp-content\/uploads\/img_a377169_w3882_t1588765354.jpg","url":"https:\/\/www.icetech.cz\/wp-content\/uploads\/img_a377169_w3882_t1588765354.jpg","height":0,"width":0},"url":"https:\/\/www.icetech.cz\/jake-se-vyrabi-dle-serialu-masinka-tomas-hracky\/","about":["Firmy"],"wordCount":461,"articleBody":"       Asi nen\u00ed nikoho, kdo by nem\u011bl r\u00e1d alespo\u0148 n\u011bjak\u00fd seri\u00e1l. Jist\u011b, ka\u017ed\u00e9mu se m\u016f\u017ee l\u00edbit n\u011bco jin\u00e9ho, koneckonc\u016f dva lid\u00e9 mohou m\u00edt \u00fapln\u011b jin\u00fd vkus. A to plat\u00ed i u d\u011bt\u00ed. I ony maj\u00ed sv\u00e9 obl\u00edbence, a jeliko\u017e jsou mal\u00e9, pro\u017e\u00edvaj\u00ed ve\u0161ker\u00e9 d\u011bn\u00ed na obrazovce daleko emotivn\u011bji. Tak\u00e9 jejich vztah k obl\u00edben\u00fdm protagonist\u016fm je hlub\u0161\u00ed, ne\u017e si vytv\u00e1\u0159\u00edme my dosp\u011bl\u00ed. Toho samoz\u0159ejm\u011b vyu\u017e\u00edvaj\u00ed nejr\u016fzn\u011bj\u0161\u00ed prodejci a v\u00fdrobci. V\u011bd\u00ed nap\u0159\u00edklad, \u017ee d\u011bti si velmi r\u00e1dy hraj\u00ed. Pro\u010d tedy nespojit dv\u011b v\u011bci dohromady? Sta\u010d\u00ed, kdy\u017e na obal v\u00fdrobku d\u00e1me n\u011bjakou popul\u00e1rn\u00ed kreslenou postavi\u010dku a o odbyt je postar\u00e1no. Asi nejtypi\u010dt\u011bj\u0161\u00edm p\u0159edstavitelem tohoto marketingu je v posledn\u00edch letech film Frozen, u n\u00e1s zn\u00e1m\u00fd jako Ledov\u00e9 kr\u00e1lovstv\u00ed a jeho pokra\u010dov\u00e1n\u00ed. A nez\u00e1le\u017e\u00ed na tom, \u017ee produkt s filmem nem\u00e1 nic spole\u010dn\u00e9ho. M\u016f\u017ee j\u00edt nap\u0159\u00edklad o tal\u00ed\u0159e, kel\u00edmky, oble\u010den\u00ed, cokoliv. A abychom se vyhnuli poru\u0161en\u00ed autorsk\u00fdch pr\u00e1v, tak ony postavy lehce pozm\u011bn\u00edme. Natolik, aby st\u00e1le byly rozpoznateln\u00e9, av\u0161ak dostate\u010dn\u011b na to, abychom se vyhnuli p\u0159\u00edpadn\u00e9 \u017ealob\u011b. Vid\u00edme tak nap\u0159\u00edklad Elsu s hn\u011bd\u00fdmi vlasy a blon\u010fatou Annu i jin\u00e9 podobn\u00e9 excesy. N\u011bkdy si v\u0161ak u\u017e sama premisa filmu \u010di seri\u00e1lu \u0159\u00edk\u00e1 o to, aby byla d\u00e1na do specifick\u00e9ho produktu. Nap\u0159\u00edklad u seri\u00e1lu Ma\u0161inka Tom\u00e1\u0161 hra\u010dky https:\/\/www.masinka-tomas.cz\/tvo\u0159\u00ed z velk\u00e9 \u010d\u00e1sti elektrick\u00e9 vl\u00e1\u010dky, kter\u00e9 v\u0161ichni zn\u00e1me. Pouze jsou stylizovan\u00e9 do podoby obl\u00edben\u00fdch hrdin\u016f. Nen\u00ed to v\u0161ak v\u0161echno. M\u00e1me zde nap\u0159\u00edklad pro men\u0161\u00ed d\u011bti d\u0159ev\u011bn\u00e9 nemotorov\u00e9 vl\u00e1\u010dky, vyroben\u00e9 z v\u011bt\u0161\u00edch d\u00edl\u016f. Je toho zkr\u00e1tka pom\u011brn\u011b velk\u00e1 spousta. A nejsou to jen hra\u010dky. Podobn\u011b jako u jin\u00fdch popul\u00e1rn\u00edch v\u011bc\u00ed, i zde najdeme v\u0161e s t\u00e9matikou tohoto britsk\u00e9ho seri\u00e1lu od oble\u010den\u00ed, p\u0159es povle\u010den\u00ed, n\u00e1dob\u00ed a\u017e po kart\u00e1\u010dky na zuby. Co m\u00e1 cokoliv z toho by\u0165 i jen vzd\u00e1len\u011b spole\u010dn\u00e9ho s vlaky, z\u016fst\u00e1v\u00e1 z\u00e1hadou. Av\u0161ak m\u00e1 to na sob\u011b popul\u00e1rn\u00ed postavi\u010dku, a tak d\u011bti, nebo sp\u00ed\u0161 jejich rodi\u010de, kupuj\u00ed. A prodejci si mnou ruce, \u017ee tato taktika vych\u00e1z\u00ed a chrl\u00ed dal\u0161\u00ed tuny a tuny podobn\u00fdch produkt\u016f. Jedn\u00e1 se zkr\u00e1tka o koloto\u010d, kter\u00fd nem\u00e1 konce a kter\u00fd se hned tak zastavit nepoda\u0159\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          4.3\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak\u00e9 se vyr\u00e1b\u00ed dle seri\u00e1lu Ma\u0161inka Tom\u00e1\u0161 hra\u010dky","item":"https:\/\/www.icetech.cz\/jake-se-vyrabi-dle-serialu-masinka-tomas-hracky\/#breadcrumbitem"}]}]